It is one thing to hire freelance character designer, but finding one that stands out can be challenging. To make a good character designer, you need to understand the style they’ll fit into, who they are, what they’ll be doing, and what will simply look appealing.
One of the most essential elements of good character designer is simplicity. This allows for more time to be spent polishing the entire scene or drawing other frames of animation.
Now let’s go through tips to help you improve as a character designer.
Understand Your Target Audience
You need to decide who your character is trying to appeal to before starting your character design process. For instance, characters meant to excite kids, are often made with bright colors and are designed around the use of basic shapes.
If you are designing characters for a client, often many elements are already decided. Figuring out who your character’s target audience means that you know how to create a character based on the audience’s tastes.
Know Where the Character Will Appear
Determine what medium, and where the character design will show up. Mobile game character design is very different from cartoon character design. For instance, a lot of details are not required of mobile game characters since they will not be viewed that carefully; while depending on the kind of cartoon, a cartoon character design will need more details and clarity.
Study Other Designs
Take the time to decipher why some character design works and why others don’t work. Just take a look around.
Take a look at both the poorly designed characters and the well-designed ones. Figure out why they are unappealing or appealing. Their physical traits, color choices, and what they say about the character. Why do they appeal to people or bore them, this way, you get to improve your character design skills and ideas.